Prada Creates Designer Eyeglasses for the Masses
Sunday, August 16th, 2009One would never guess that in 1913, the modest Fratelli Prada leather goods shop would turn into the world famous Prada fashion empire. The fine leather shop continued on even after the death of founder Mario Prada in the mid-1950s. But it was not until 1978, when grand-daughter Miuccia Prada took the reigns and slowly changed the company to the major couture and ready to wear fashion conglomerate we know today. With forward thinking and Italian craftsmanship, Prada has launched itself as a full fledged lifestyle brand making Miuccia Prada one of the most powerful women in Europe. Continuing in that vein, Miuccia Prada has created a line of designer eyeglasses to expand the accessories collection, and add to the growing eyewear division.
Prada eyeglasses are the latest innovation from the fashion giant. A brillant move on the part of the fashion house, Prada is taking common prescription eyewear and elevating it to the level of high fashion. Not only for the mega affluent, now fashionistas and working class professionals alike can own a piece of the exclusive brand and accent their everyday style with Prada eyeglasses. From modest origins in Milan to world wide brand recognition, the history of Prada is long and storied. The latest chapter is still being written with the new line of designer eyeglasses. With prescription eyeglasses, Prada is widening its ever present foothold on the apparel and accessories market, while making everyday eyewear a high fashion must have. A leading force in fashion, Prada is still growing, and we cannot wait to see what the designer conquers next.